Shahzad Younas’s Muslim app that is dating 15,000 partners meet and obtain hitched. He informs Amelia Heathman about contemporary love
- Amelia Heathman
- Thursday 25 July 2019 13:59
The expression goes: ‘Muslims don’t date, we marry’, ” claims Shahzad Younas, creator and CEO regarding the Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail in the head. If I’m fulfilling a woman, we’re both reasoning, is this individual wedding product? ”
Muzmatch can be dubbed the Muslim Tinder but Younas just isn’t therefore satisfied with the contrast.
It utilizes some typical dating-app structures, such as for example swipes and likes, but rather of centering on casual hook-ups it is all about assisting Muslims find anyone to marry.
Numerous Muslims are required to marry young also to somebody regarding the faith that is same. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a suitable partner. Therefore it had been back 2014, after hearing his buddies swap tales about dating battles, which he made a decision to produce an application that will make the dating process more “halal” — acceptable in religious legislation.
Younas quit their work as a good investment banker and invested half a year working days that are 18-hour produce Muzmatch in the bed room. 6 months after releasing, the software had produced its very first wedding.
“A few got in contact to state ‘thank you, we got hitched as a result of your app’. I became like, OK, it is real, ” he said. The outcome talk on their own: Muzmatch has one or more. 5 million users and some 15,000 partners have hitched after fulfilling onto it.
It produced title for it self outside of the Muslim community compliment of an advertisement campaign that russian brides went in the Tube a year ago featuring Lionel Richie singing: “Halal, can it be me you’re hunting for? ” with regards to competitors, the application ranks greater for packages compared to the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), based on analytics business App Annie, so it’s no wonder the big relationship companies attended knocking.
Younas won’t mention who, but claims he has turned them straight straight straight down everytime. “We’re on an objective to transform how Muslims across the world think of marriage, and acquire married. ”
Lots of work switches into making sure Muzmatch is a space that is safe Muslims to talk and fulfill on line. In 2016, the working platform introduced selfie verification to make certain every person from the application is whom they do say they are. The business possesses group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone show up in conversations regarding the application, such as for instance a member of family, as per an Islamic principle that after unmarried women and men chat a 3rd party should show up. Users also can guarantee they’ve no profile picture on the account or details such as for instance their name that is full they may be as personal online as you can. “It’s about comprehending that Muslims are incredibly diverse and then we don’t wish to force individuals down a specific road. We should function as space that is safe offer top-level privacy to the users, ” says Younas.
Security is vital for any other reasons.
“We get lots of EDL types and people that are right-wing that you great deal of abuse — putting up Bin Laden images and all sorts of that types of stuff, ” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent way. ” From the upside, Muzmatch has non-Muslims signing up since they’re interested in the faith, such the 50-plus guy whom transformed into Islam after fulfilling somebody regarding the application. “The individual tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a tricky line to walk down but We think we’ve nailed it. ”
Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the next phase is to keep to enhance the application as well as its features, and expand the group and its particular reach. “Purely for a figures foundation, one-fifth around the globe is Muslim, ” claims Younas. “On top of this, we estimate there are about 400 million Muslims that are single and qualified. We have a look at that, and we’ve not really produced dent. ”
The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated into the programme back 2017 – also as Luxor Capital.
“Shahzad has obviously made a thing that individuals want, ” states Tim Brady, somebody at Y Combinator. “He is a founder that is resourceful is playing their users plus in the method has continued to develop an excellent solution for the Muslim community, in a fashion that main-stream organizations have actually neglected to do. “
Beyond bringing individuals together, Younas additionally desires to alter attitudes into the Muslim world to ensure marriage is approached in a way that is modern. “My vision is the fact that whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — and it also is like a clear, non-taboo action to take, ” he states. “I always think Muslims are five years behind the main-stream, specially when it comes down to tech. Now it is time in order for them to get caught up. ”